معرفت اخلاقی

Business ethics advocates struggle with numerous problems regarding its enforcement guarantees in the business environment. In a general view, it can be said that marketers can achieve greater profits by ignoring ethics most of the time and at least in the short term. This problem occurs especially if a functionalist interpretation of business ethics is presented. Examining the types of ethical and legal enforcement guarantees for businesses and prioritizing them can play a significant role in economic life and preventing harm to the general morality of society. The data of this research are from the first stage of a mixed research (qualitative-quantitative) that was conducted using semi-open interviews with a selected number of marketers in Semnan, and then the guarantees were prioritized using the Swara decision-making technique. The results showed that "heretical punishments such as fear of hell" and "beliefs such as knowing God as the observer and performing religious duties" and "worldly rewards such as the abundance of sustenance" ranked first to third, respectively.